It's good to be multi-faceted, but if you have a travel blog, you should be tailoring your content to entice fellow travellers. Gauge who your ideal followers are and how you want them to interact with your social media and brand. To effectively boost your following, you need to understand your target demographic. Avoid changing up your filters too often so that you can establish a consistent style and theme which people can follow. Make sure the aesthetics you choose are directly and authentically tied to your brand. Upload your highest quality photos to your public profile and make people take notice as soon as they surf your page. If you're following someone on Instagram, you're doing so because they have excellent photography and interesting images. If you're trying to promote a lifestyle brand, you should use brighter, eye-catching photos. If you're running a fashion brand, you want clean and sleek imagery. When it comes to Instagram, aesthetic is crucial. It's a picture and video-sharing website at its core, so image is everything.įirst, you need to adopt a general brand aesthetic on your account and stick to it. If you're looking to promote yourself on Instagram and achieve a large and loyal following, these tips should be useful. As a result, there are over 25 million active business profiles and two million advertisers on the platform. Brands are receiving nearly 60 times more interaction per follower than they would on Facebook, and double that figure when compared to Twitter. Engagement rates for brands on Instagram blow other social media channels out of the water. It has built brands and spawned its share of influencers along the way, allowing people to become self-made social stars.Ĭelebrities, entrepreneurs, models and other professionals have even gotten paid thanks to the platform and sponsored posts. Instagram has grown exponentially from a basic picture sharing service into a serious content marketing and audience building tool.
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